The last move to make before leaving for the party - even after you've given yourself final approval in the mirror - is to turn on the radio news/ scan your newspaper. Anything that happened today is good material. Knowing the big deal news of the moment is also a defensive move that rescues you from putting your foot in your mouth by asking what everybody's talking about. In Sidney's company, all her female independent contractors were directed to keep up with the daily n ews so they could be good conversationalist with their clients. Feedback from her employees had revealed that 60% of her girls' work hour was spend in chatting and only 40% in satisfying the customers' needs. Thus, she instructed them to read the daily newspaper/ listen to a radio broadcast before leaving for an appointment. When initiated this rule, her business increased significantly. Reports came back from her clients complimenting her on the fascinating women she had working for her.
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