Friday, November 20, 2009

Persuasion 1: Social Proof

When people are uncertain about a course of action, they tend to look outside themselves and to other people around them to guide their decisions/ actions.

A man gazed skyward for 60 seconds but most people simply walked around the main without even flancing to see what he was looking at. However, when 4 men gazed, the number of passerby who joined them more than quadrupled.

Feature testimonials from satisfied customer when presenting to new potential clients who may need assurance about benefits your organization can provide

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